Weather Metrics, Inc.

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PMVB - A Win-Win Partnership TV Stations & Ski Resorts

The Poconos Mountain Visitors Bureau partnered with WPIX and WNBC in New York and WCAU in Philadelphia to create a multi-ski resort and multi-television station network of cameras.

The ski resorts built a network of WeatherVisionTM HD video cameras that stream video from the mountain location to each resort’s website. WPIX, WNBC and WCAU have WeatherVision HD video servers allowing them to show video footage from the mountains during their newscasts. In addition a network of 100+ television stations has access to the video through the WeatherVision camera network.

Television Station Benefits:

• Ability to promote their local businesses
• Enhanced footage for news and weather coverage
• Live HD beauty shots during high viewership news segments

Resort Benefits:

• Increases branding for each resort
• Live video and promotion on two of the top 10 television stations in the nation
• Higher visitor numbers to each website
• Promotes the mountain and increases attendance