Weather Metrics, Inc.

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WEEK - Enhanced Camera Network Generates Revenue

WEEK-TV is the NBC-affiliated television station for West Central Illinois that is licensed to the Peoria market (#116). It broadcasts a HD digital signal on UHF channel 25 from a transmitter at the studio in East Peoria. Owned by the Granite Broadcasting Corporation, the station also operates ABC affiliate WHOI.

Revenue Barrier:

WEEK had 1 existing tower camera with a signal transmitted via dial-up connection
• Featured one sponsorship opportunity

Brand Upgrades:

WEEK installed 10 WeatherVisionTM cameras to create a network  that could be sponsored individually or as a whole system
• Cameras were added at interesting and key locations around the  market including the WEEK tower, Illinois State University  campus and the Peoria Zoo
• The cameras were branded to the station as the “SKYWATCH  camera network” and can be used by both WEEK and WHOI
• Banners designed for maximum sponsor exposure
• Cameras used with data overlay in nightly newscast
• The WEEK website features 90 min time-lapse videos for each  camera

Immediate Rewards:

• News content was enhanced by the additional local graphics  and video
• Additional sponsorship opportunities were made available; one  sponsorship per camera and one sponsorship for the entire  SKYWATCH network
• Revenue for the station was increased to over $200k per year